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Fast-rising DTC brand's 2020 deal with Procter & Gamble was called off earlier this year.
November 29, 2021
By: Christine Esposito
Editor-in-Chief
Edgewell Personal Care Company has announced it has acquired women’s razor and personal care brand Billie Inc. in an all-cash transaction at a purchase price of $310 million, subject to customary adjustments. The transaction has cleared under the Hart-Scott-Rodino Antitrust Improvements Act and has closed, Edgewell announced today. Procter & Gamble intended to purchase Billie in 2020. That deal was called off a year later when the US Federal Trade Commission filed a complaint to stop th...
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